Following Abry Partners Acquisition, Company Accelerates Its Market Strategy for Global Phone Number Intelligence Data
INDIANAPOLIS — August 10, 2022 — To mark the evolution of NetNumber’s legacy and a successful acquisition by Abry Partners, netnumber has officially unveiled its new brand during the NASCAR-IndyCar doubleheader weekend with a special guest appearance by NASCAR champion Brad Keselowski.
Amid the festivities, the company revealed its new logo and brand while renewing and enhancing its dedication to delivering future-focused services, backed by its rich telecommunications history to carry out its new vision: a secure digital world where communication service providers and enterprises can operate globally to transform all mobile generations with new ways to collaborate.
netnumber ’ new logo is a transformation of the original NetNumber concept used over a decade ago, which incorporated a number sign next to the company’s name. After several brand strategy sessions with key stakeholders, the company selected its new logo to be a reflection of its past with modern elements and a refashioned number sign to represent the company’s new future. The new logo also incorporates abstract elements to denote how netnumber enables customers to solve the complexities of phone number intelligence data, streamlining operations and combating fraud. Custom illustrations incorporating the new bright, unique logo can be found across the all-new, user-friendly netnumber.com.
To celebrate the company’s new brand, top netnumber customers and partners recently embarked on an exhilarating three-day experience, which included guided garage tours at the legendary Indianapolis Motor Speedway, along with grid access and meet-and-greet opportunities with Keselowski. In addition, guests joined newly appointed netnumber CEO Steve Legge, a second-generation racecar driver himself, and VP of Sales John Coleman, for an intimate launch soiree at Indy staple St. Elmo’s Steakhouse. During the party, VIPs were given a closer look at the new brand and learned more about the company’s bold new corporate identity while enjoying an impactful keynote delivered by Keselowski.
During the keynote, Keselowski gave attendees insight into his personal journey to the top level of NASCAR and as a successful entrepreneur. He also mingled with guests and posed for photos on the red carpet.
“To launch our new brand, we wanted to share our meaningful new assets and clear vision for the future alongside a unique backdrop that exemplified our accelerated growth strategy, mission, and team-focused core values,” says Steve Legge, CEO of netnumber . “There is a clear synergy between racing as a whole and our own transformation and refreshed key messaging. We were honored to celebrate this milestone while being surrounded by our key partners. It was a perfect way to set the tone as we embrace the track ahead amid an ever-evolving telecommunications landscape.”
For launch event highlights and a look at the new netnumber logo, click here for the launch press kit. To explore the company’s all-new website, visit netnumber.com.
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About netnumber
netnumber is the world-leading provider of phone number intelligence data. At the forefront of telecommunications for over two decades, the company delivers market-leading real-time number data and routing solutions to Enterprises as well as Messaging and Communication Service Providers, powering communication networks globally, strengthening security and combating fraud. By integrating its comprehensive collection of global number databases, Override Service Registry, and other data sets, netnumber provides an unparalleled range of solutions that underpin number portability, routing and billing of voice and data services.
To learn more about netnumber , visit netnumber.com or follow the company on LinkedIn, Twitter or Facebook.